Publish Date: Oct 26, 2014
A former mushroom and poultry farmer has been crowned Miss Uganda following a major rebranding of the annual beauty pageant, now designed to promote agriculture in the country.
Leah Kalanguka, 23, beat off 19 other finalists after a competition that saw the glamour of the catwalk ditched for an army-sponsored boot camp on a farm, where contestants had to milk cows and work with goats and sheep.
"The youth will love agriculture because it goes hand in hand with beauty. Right now, farming is mostly done by elderly women," Kalanguka, wearing a gold dress, tiara and a sash, told AFP during late Saturday's awards ceremony.
PHOTOGRAPHY/Abu Mwesigwa
After years of following the more traditional beauty pageant formula, organisers applied the theme of 'promoting agriculture entrepreneurship among the youth' to the event and partnered with the Ugandan army -- which has major business interests in agriculture.
At the awards ceremony, finalists were quizzed about farming on stage.
Co-host and radio presenter Roger Mugisha told the audience that Miss Uganda "has to represent Ugandan values".
"Agriculture is a Ugandan value and we salute that," he said.
"Agriculture is a Ugandan value and we salute that," he said.
Kalanguka, who has studied computer
engineering and science at Makerere University in Kampala, where she
lives, said she was "so happy" and "overwhelmed" to be crowned Miss
Uganda -- which saw her win a small car.
"I did not expect this to happen," gushed the winner.
Organisers said the top finalists will eventually be used to market produce including potato flour, mango juice, cornflakes and honey.
Organisers said the top finalists will eventually be used to market produce including potato flour, mango juice, cornflakes and honey.
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