By Ayoub mzee
Today was the final day of WTM 2014 at ExCeL London. Sunderland AFC continued to strengthen its links with Tanzania in particular, following the signing of a ground-breaking business partnership, which sees the country become the ‘Official Destination Partner’ of Sunderland AFC.
Once again Sunderland officials were present at the Tanzania’s stand at the world travel market not only to give support to Tanzania Tourist board as tourism is a key factor in the upward growth of the Tanzanian economy and the partnership aims to use the global reach of the Barclays Premier League to promote the country as a tourist destination. Premier League football is watched in over 200 countries, with accumulative audience of a phenomenal 4.7 billion, making it the most watched sporting league in the world but also free tickets were offered through a rafle to watch a match between Sunderland and Chelsea. Present was the Tanzania high commissioner H.E Peter kallaghe and other dignitaries .
0 comments:
Post a Comment