1. Use images as a regular part of your content strategy. Despite what you may have heard, capt
1. Use images as a regular part of your content strategy. Despite what you may have heard, captivating and relevant images can still be a great way to increase engagement and reach on your page and posts.
2. The most common reason people unlike a brand page is because their posts are uninteresting. Keep more of the fans you already have by posting engaging content that meets the needs of your audience. See “How to Write More Exciting Content for Your Industry.”
3. Use Facebook’s Page Plugin (formerly Like Box) on your website or blog. A like button next to your blog posts is great for getting your content shared, but the Page Plugin will help you boost your page likes.
4. Engage with other pages in your niche. Regularly leave thoughtful comments in response to other people’s posts. Make sure you’re commenting as your page rather than from your personal profile.
5. Promote your page on your other social media accounts. A simple ‘Like us on Facebook’ is unlikely to work. However, occasionally pointing your Twitter followers or LinkedIn connections to discussions happening on your page just might.
6. Contests are still a great way to entice people to like your page. Promote your contest on your site and to your email list, and make liking your page a contest requirement.
7. Reference your Facebook page on your blog. Draw attention to an interesting discussion happening on your Facebook page by mentioning it in a blog post.
8. Post multiple images. Some research suggests posting albums (as opposed to single images) may lead to increased reach.
9. Keep your promotional content to a minimum. Some experts suggest 80/20 – Posting non-promotional content 80% of the time and promotional content 20% of the time. This number will vary depending on your business, so see what works best with your audience.
10. In the About section of your personal profile, link to your Facebook page as your place of employment.
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